Expecting a Different Kind of Cisco Live
The Wait Is Over…
The countdown is over: Cisco Live is now if full swing. This will be my third straight year attending this conference. Although the venue has changed, the thrust of the conference has remained predominantly on networking.
More than any previous year, I think that’s going to change dramatically for two big reasons:
- Strong interest in Cisco UCS and its compute capabilities brings a whole new “server-oriented” persona to this event that by and large wasn’t there in previous years.
- Unified platforms like Vblocks - which unify network, compute, and storage resources in one package - are now real and in production, amplifying that same “UCS effect” of bringing new people and interest to the event.
Registration numbers back that up. Cisco says that year over year, overall attendance should increase by 40 percent, and the number of high-level IT execs is expected to jump by more than 33 percent.
Overall, I think we’ll see the embrace of more of a data center focus at Cisco Live - without necessarily shifting the emphasis away from the event’s traditional networking base.
Things I’ll be watching for and asking about:
- Do network operations and engineering teams believe they have a mature enough infrastructure management “foundation” on which to build a next-generation architecture like a private cloud?
- How will cloud computing plans impact current and near-term operations? For example, will people be curtailing point tool acquisitions or adding a requirement that management tools must be able to port their value into supporting and enabling new, next-generation architectures like private clouds?
- Are people sensing an increase in end-user expectation of the network as a utility (and the service-related expectations associated with that perception) on par with “basic” utilities, like electricity, water and telephone dial tone?
- What management challenges need to be solved today before one can go ahead with increasing their percentage of IT environments virtualized and planning for delivering infrastructure as a service that leverages a private cloud infrastructure (and potentially public or hybrid clouds)?
I’ll also be supporting the EMC booth (#1671) in the World of Solutions, being available as a resource for all things EMC Ionix. Look for my EMC colleagues and myself at something looks a lot like the rendering to the right- with a lot of people and activity centered around enabling all three phases of

Live from Cisco Live: EMC Ionix!!
the Journey to the Private Cloud!
I’ll be making these presentations in the booth throughout the week:
- Eliminate the War Room (Network Operations and Engineering Command and Control)
- How You Can Regain Control over Network Change
For more specific details on these, come by for a schedule of all of EMC’s presentations, or simply follow the “heads-up” Tweets posted on Twitter accounts @brianlett and @emcionix.
Expect to hear a lot more from me during the week - here at the blog, as well as via Twitter, and maybe some other channels - as Cisco Live unfolds. Definitely stop by the booth and let me know you saw this post, and what you think. A direct message (DM) via Twitter would be great too - I’d be glad to “Tweet-Up” somewhere.
Do you agree with my assessment that the attendee makeup and vibe - and overall conference tone - is going to be a lot different this year? What about those questions I have in mind? Are they the right ones? Have I missed anything? Post a response and let me know.
Brian



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