Deep In the Heart Of…IT Service Management
Finally, I’ve had a chance to catch my breath - and grab a few minutes to

A Closer Look at itSMF '09
write this post - after a rather fast-paced week focused on service management at the itSMF USA Fusion 2009 conference in Dallas, Texas.
The total number of attendees (a little more than 1,200) was down from last year, but not by too much. But that didn’t temper the enthusiasm or focus of attendees.
I made my way around the event in a kind of haphazard way. In large part, it reflected my function at this event: Support itSMF USA in general (EMC is a platinum sponsor), help the EMC team at our expo booth, and gain additional insights from presentations and networking. Despite a lack of formal structure, I returned home with a lot of new insights related to service management.
- Most Surprising Phrase I DIDN’T Hear: “I’m just getting started with ITIL…” At previous events, I always come across at least half a dozen people who were just getting going on their service management journey. This year, I didn’t hear those words at all. In my opinion, that in general implies a strong, long-term commitment to IT service management.
- Most Discussed Topics: I didn’t hear as much interest in more basic processes and functions (such as problem and incident management). The people seemed most interested in the service catalog, service level management, and the CMDB/CMS. So lot of interest in these more-advanced service management topics also points to an overall higher level of service management maturity, which is also a good thing.
- Most-Welcomed Agenda Focus: Hands down, this one has to be IT and process compliance. Previous conferences didn’t cover it much. Although ITIL provides implicit guidance, my sense is it’s not enough for most people - and that integrating and ITIL implementation with a complementing compliance-oriented framework (such as CoBIT) is still a little too far down the maturity path for most.
- Presentations I Most Enjoyed: The opening and closing keynotes (by Jacki Freiberg and Glenn O’Donnell) were the two best sessions I attended. The best track presentation I saw was by Cathy Kirch of Allstate on using maturity assessments as an improvement tool for your ITIL program. And kudos to Kirk Weisler for reprising his role as event emcee, as well as a great presentation on corporate culture and the power of being positively contagious.
- Cloud Computing as a Topic Drew a Lot of Interest: More interest than I would’ve expected. However, given the service management audience, it makes a lot of sense too. Why? Because service management and continual service improvement is as much a long-term journey as is the transition from physical to virtual to cloud computing. These folks get that you have to crawl before you can walk before you can run. As IT organizations start to make these transitions, the role of service management becomes that much more important. So the interest I observed implies a lot of proactive thinking about his whole journey to the private cloud.
- Biggest Flaw of Fusion: From my perspective as a service management generalist, I hate when I have to choose among many different, interesting presentations that occur concurrently. I don’t know if there’s any easy way to fix that, but it is a continuing problem with this conference. That is, folks miss out hearing some really good stories and best practices simply because the session schedules overlap too much.
Overall, I think my friend Glenn O’Donnell said it best during his closing keynote:
“This feels a lot like a family reunion — except I like everyone here”
The commitment demonstrated by attendees, volunteers, and sponsors at Fusion ‘09 bodes well for this community in general - and IT and business organizations overall - as the ongoing quest for service improvement and IT service management excellence continues.
I’d like to hear your thoughts - or rants, raves, or stories - about Fusion ‘09.
Brian Lett
Change and Configuration, Cloud, Configuration Management Database (CMDB) Population, Service Management


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